FILL YOUR HAUNT.
SELL THE SCREAMS.
Put your attraction directly in front of the 484,000+ active haunt-seekers who generated over 1.2 Million page views last season.
Stop guessing with general ads.
Target the fans who are already looking for you.
Your Season is Too Short for Guesswork.
Haunt owners have a 4-6 week window to make their year.
You don’t have time to waste budget on audiences that don’t care about fear.
At The Scare Factor, we don’t just sell ad space; we sell access to hardcore haunt fans, seasonal thrill-seekers, and tradition-driven families. Our visitors aren’t scrolling by accident… they are actively planning their October.
- High Intent: Our #1 search terms are “Haunted Houses Near Me” and “Best Haunted Houses in [State/Region].”
- Verified Authority: We are the official “Haunt Finder” for the Haunted Attraction Association.
- Zero Waste: 100% of your ad spend targets people who pay to be scared.
CHOOSE YOUR WEAPON
Flexible options for every budget.
Dominance for every market.
LEADERBOARD ADS
DOMINATE THE SCREEN
Price: $39-149/year
- 728×90 Display: Top of “Find Haunts” & State Directory pages.
- High Visibility: The first thing visitors see.
- Mobile Responsiveness: Scales perfectly for phone traffic.
- Multi-State Discount: 50% OFF when expanding to neighbors.
See Pricing By State
- Tier 1 ($149): CA, FL, IL, IN, KY, MI, NY, OH, PA, TX
- Tier 2 ($99): AL, AZ, AR, CO, GA, IA, MO, NC, OK, SC, TN, UT, VA, WA, WI
- Tier 3 ($59): CT, ID, KS, LA, MD, MA, MN, NE, NV, NJ, OR, WV
- Tier 4 ($39): AK, DE, HI, ME, MS, MT, NH, NM, ND, PR, RI, SD, VT, WY
- National ($399-$599): Home Page ($599) & Main Directory ($399, “Find Haunts” tab).
STATEWIDE REACH
STOP THE SCROLL
Price: $79-249/year
- 500×500 Visual: Massive square ad format.
- Competitor Hijack: Appears on every other attraction’s page in your state.
- Click-Focused: Drives traffic directly to your listing.
See Pricing By State
- Tier 1 ($249): CA, FL, IL, IN, KY, MI, NY, OH, PA, TX
- Tier 2 ($149): AL, AZ, AR, CO, GA, IA, MO, NC, OK, SC, TN, UT, VA, WA, WI
- Tier 3 ($79): CT, ID, KS, LA, MD, MA, MN, NE, NV, NJ, OR, WV
- Tier 4 (Not Available): AK, DE, HI, ME, MS, MT, NH, NM, ND, PR, RI, SD, VT, WY
REACH+
BLOCK THE COMPETITION
Price: $119-349/year
- Click-Focused: Same 500×500 visual, same benefits as STATEWIDE REACH, drives traffic directly to your listing.
- STOP Competitor Hijack: Same “hijack” benefit as STATEWIDE REACH, but YOUR listing is excluded. (No one gets to hijack your listing.)
See Pricing By State
- Tier 1 ($349): CA, FL, IL, IN, KY, MI, NY, OH, PA, TX
- Tier 2 ($199): AL, AZ, AR, CO, GA, IA, MO, NC, OK, SC, TN, UT, VA, WA, WI
- Tier 3 ($119): CT, ID, KS, LA, MD, MA, MN, NE, NV, NJ, OR, WV
- Tier 4 (Not Available): AK, DE, HI, ME, MS, MT, NH, NM, ND, PR, RI, SD, VT, WY
META AUDIENCE DATA
CAPTURE OUR TRAFFIC
Price: $500/season
- Direct Pixel Access: We share our “All Website Visitors” audience directly to your Meta Business Manager.
- Warm Leads Only: Show your ads specifically to people actively searching TheScareFactor.com.
- DIY Control: We provide the data handle; you control your creative, budget, and schedule.
- Stop Wasting Budget: Eliminate “cold” traffic. Market only to known haunt enthusiasts.
See Details
- One Simple Price: $500 covers access for the entire Haunt Season (Sept-Oct).
- Requirements: You must have a Meta Business Manager account to receive the data share.
JUST STARTING OUT?
Claim your free listing or unlock essential tools for the price of a pizza:
FREE LISTING
THE BASICS TO GET DISCOVERED
Price: $0
Haunt Name & Address
Logo
Website Link
Social Media Links
YouTube Video Embed
3 Promo Photos
Compatible with TSF Ticketing
– Limited Description
– No Ticket Button
TSF-VERIFIED LISTING
OPTIMIZE CONVERSIONS
Price: $99/year
Everything in Free, PLUS:
✅ “Buy Tickets” Button (Crucial)
✅ Unlimited Description
✅ 20 Promo Photos
✅ Custom Listing “Hero” Image
✅ Priority Updates Year-Round
PARTNER WITH INTEGRITY
We don’t sell scores. We sell visibility.
Q: If I buy an ad, will I get a better review score?
A: Absolutely not. Our “Scream Teams” (reviewers) operate 100% independently from our advertising department. We value the trust of our readers above all else. You cannot buy a good review on TheScareFactor.com… you have to earn it. Advertising simply ensures more people see your listing.
Q: How do I track my results?
A: We recommend using a specific tracking link (UTM), affiliate link (via your Enhanced Listing “Buy Tickets” link), or add a promo code in your listing description so you can see exactly how many sales came from us.
Q: Can I upgrade later in the season?
A: Yes, but inventory on Leaderboards and Premium Placements is limited. We recommend locking in your placement early.
Q: What exactly does "Meta Audience Data" Include?
A: We share our “All Website Visitors” custom audience directly to your Meta (Facebook/Instagram) Ad Account. You control the budget and creative; we just give you the target list of nearly 1/2-Million active haunt fans.
Q: What happens after I pay?
A: You will immediately receive a confirmation email. Within 1-2 business days (M-F), if you purchased a Leaderboard Banner, Premium Placement, or Enhanced Listing, our team will reach out to collect your creatives (banners, photos, etc.) and other details to get your campaign live. You aren’t talking to a bot… You’ll be working with Tyler & Nora directly.
