2021 Haunt
Season Stats:
via Google Analytics
(Sep. 1st – Oct. 31st)

Users: 526,464
New Users: 529,309
%New Users: 89.7%
Sessions: 619,797
PageViews: 2,583,737
Pages/Session: 4.17
Avg. Session Duration: 9:42
Bounce Rate: 2.46%

Yearly Stats:
via Google Analytics
(Jan. 1st – Dec. 31st)

Users: 662,543 (Up 18.8%)
New Users: 662,881 (Up 18.6%)
%New Users: 90.4% (Up 0.8%)
Sessions: 772,080 (Up 16.0%)
PageViews: 3,238,554 (Up 3.62%)

The Scare Factor is a haunted attraction and escape room review website with a very popular directory of these unique local businesses. Each year, millions of users flock here to find haunted house and escape room reviews and other information about the attractions they plan to visit.

“We find ’em – You GRIND ’em!”

Take advantage of our SEO and capture the attention of people that are looking for you! Here’s how you can do it:

Banner Ads on TSF

Haunt Advisor Email Sponsorship

Premium Directory Listings

Standard Listing Banners

YouTube Channel Sponsorship

Free Stuff

Review Widget

Directory Listings

Banner Ads on The Scare Factor

Banner Ads on The Scare Factor

Add your rectangular banner to the top of our most popular pages!


  • Each page is priced separately – based on popularity.
  • Placement on the page is continuously randomized. Allows each advertiser equal opportunities to have that “top spot” on the page.
  • Click-Through Rate (CTR) stats are recorded and will be made available to you upon request.
  • Most advertisers can expect a CTR between 0.21% – 0.67% (about 3x-11x the national average*)

*According to a study performed by in March of 2017, the national average for banner ads across all industries was 0.05%.

“Hi-Viz” Banners: $350/year

“State Directory” Banners: $20-$350/year

“Haunt Advisor” Email Sponsorship

Price: $75/yr.

Get mentioned in every “Haunt Advisor” email newsletter that we send! We currently have over 3,000 active subscribers that are segmented by their State/s of interest. We usually send these weekly during haunt season to announce new haunt reviews and YouTube videos that have been published.

  • Requires a 406×52 Ad Banner (you provide or we create)
  • Placement at the bottom of every “Haunt Advisor” email newsletter that we send.
  • Max of 10 Banner placements. Banner placement within the ads block is “first come, first served.”

Premium Directory Listings:

Price Range: $50-$200/yr.

Premium Directory Listing Upgrade

While your regular listing on The Scare Factor is 100% free, you can upgrade to a Premium Directory Listing as well!


  • Requires a 500×500 Ad Banner (you provide or we create)
  • Ad Banner placement above all other listings on your State’s Directory page (just below our interactive map – see photo).
  • “Carousel”-style ad block allows customers to easily find your “Featured Listing.”
  • Additional placements at the bottom of every other haunt’s page in your State!
    • The price and number of additional placements are based on traffic and how many haunt listings we have in your State, respectively.
    • All “Featured Listings” share placement on their respective State Directory page and other attractions’ “Detail” page placements as well.


Standard Listing Banners:

Price: $20/yr.


  • Our budget-friendly way to add a simple banner above your listing!
  • Help your listing stand out from the rest on your State Directory page, AND within our Search Results page.
  • These ads receive the same Click-Through Rate (CTR) stat benefits as our “Hi-Viz” and “State Directory” Banners.

YouTube Channel Sponsorship

Premium Sponsor Price: $1000/haunt season.

Basic Sponsor Price: $100/haunt season.

Basic Sponsor Features:

  • Take advantage of our growing YouTube Channel!
  • Max of 20 Featured Sponsors permitted per season
  • Pricing is based on the previous year’s channel stats:
    • 2021 Channel Stats:
    • Over 50 original haunted attraction videos uploaded (Aug. 20th-Nov. 8th 2021)
    • Over 35k views and 168k minutes watched (Aug.-Oct. 2021)
    • Over 22k unique viewers
  • Your haunt’s name and logo featured in each of our standard-length haunted attraction-related videos uploaded from Aug.-Oct. 2022
    • Link to your haunt’s listing on our website in the description of ^these videos as well.
    • Only applies to applicable videos uploaded after the Sponsorship was purchased.
      • We won’t be able to add your Sponsorship mentions to videos uploaded prior to your purchase.
      • Opt-in recommended before August of 2022!
      • Videos uploaded as YouTube “Shorts” are excluded, due to their short durations.

Premium Sponsor Features:

  • Premium Sponsor must be secured and all related filming/model releases signed by the end of July 2022.
  • Same as above, plus:
  • 30-second spot featuring your attraction!
    • We may request permission to use your existing video content in the creation of this spot.
    • We may also use our own content from your attraction, if we’ve filmed there before.
  • Affiliate link to your ticketing page or website (your choice) placed in the description of every video published from August through October of 2022.

Free Stuff

Everybody likes free stuff, right?
Get a free image next to your haunt’s listing by linking back to us from the home page of your website with one of these banners:

In the code below, change “” to the URL for your attraction’s “Details Page” on our website.
You can find this by searching for your attraction and copying the link in your address bar once you get there.

The Scare Factor

More styles and custom sizes are available. Contact Us today to receive your haunt’s custom code to embed on your website.

Review Widget

Have you been reviewed by one of our Scream Teams? Build excitement for your attraction by adding this simple widget to your website!

The code below creates a small box on your web page and fills it with a snapshot of your professional review. It includes your overall score and a short clip from the review with a link to “Get the Full Review.” The best part is, it’ll update itself automatically whenever your newest review is published, so you’ll never need to add it to your “To Do” list again!


Contact us today to receive your haunt’s custom code!

Don’t have a website?
Mention The Scare Factor in the “About” section of your Facebook Page and get a FREE “backlink image!” Contact Us to learn how…

Directory Listings

We manually search the web to make sure we have as many accurate listings as possible. But, we do miss some occasionally and attractions may update their information after we’ve updated our listings. Here’s how to make sure your haunt or escape room is listed and the information is accurate:

For starters, visit our Haunted House Directory to see if we’ve got you listed already.

If we’ve missed you, or if your information needs an update, contact us here with your info and we’ll make the appropriate changes (usually same-day during haunt season).

Standard listings are 100% free and always will be! If you’re interested in upgrading your listings, see the “Banner Ads on TSF” section of this page.


We’re sure you have questions, so here’s a few things you should know about how we handle our advertisements:

1. Emails. We may attempt to contact you via email after you submit your “Contact Us” form. Be sure to add “” and “” to your contacts to make sure we don’t end up in your spam folder.

2. Payments. Invoices are sent via PayPal. This allows you to securely pay with your favorite credit card and have a recordable expense for tax time.

3. Stats. Impressions (aka “views”) and clicks are tracked for some ads, which helps us determine your Click-Through Rate (CTR). This is a vital performance metric for your ad, which can help you understand how well your ad is performing and meeting your goals. Such information (if available) will be made available to you upon request.

Of course, if you have any other questions at all, just ask!

>>Request a quote today!<<