We were greeted at the driveway entrance by a military vehicle and a smart-aleck soldier who made fun of our reading skills and told us we were in for it. He wasn’t wrong.
Everything about the buildup to the attraction contributed to a realistic depiction of a military base: the ticket booth signage in stenciled lettering, barrels, Jeeps and trucks and transports, bivouac shelters and tents, the photo op area where we got to hold a rifle, the queue area partially covered under a hangar-like structure, gunshots heard in the distance, and the blasting metal music (Iron Maiden’s ‘The Number of the Beast,’ AC/DC’s ‘Hells Bells’) created an atmosphere reminiscent of the camps in ‘Apocalypse Now.’ All this excellent pre-work and detail forcefully fed into the theme.
The drill sergeant and other troops at the beginning razzed their recruits, weaved the reading of the attraction’s rules into their performance, and perfectly struck the tone for the story-driven journey to follow. We went through a detector designed to sniff out enemy infiltrators. Those who made the buzzer ding had to do a challenge (singing, calisthenics) to progress. Everything so far had us very mentally and physically involved.
We then boarded a bus to the base. It was a loud, jostling ride that held one big surprise. Some additional training – forming a line, marching, more berating – waited when we got off the bus, but shortly after, we entered the base.
The last recruiter before going into the base proper, gave us flashlights, which made us more active participants. We swung them around for most of the attraction, desperately trying to find the way to the next room and identify concealed enemy assailants.
The Hoorah gave us a very unified presentation of a military base gone wrong, with a similar look and feel throughout the various sections. Shredded strips/curtains set off many of the rooms.
The great detail and often frantic pacing helped immersion greatly, as our focus became forward propulsion rather than thinking about our experience too much. We did question why there would be a squeeze tunnel in a military base, but …maybe part of a training exercise??
We met a merch attendant wearing camo after the ostensible end of the attraction, and the graveyard set following the merch shop kept us in a haunted headspace on the way to the parking area. We hope this long description gives an impression of how deep the immersion efforts went.
We have seen few other attractions go this far, all in, and all out, in support of fanatically sticking to the story, like Hoorah did. It paid huge dividends in keeping us invested and involved from start to finish. It had quite a cinematic feel to it, like we were walking through a combo of the ‘Overlord’ and ‘Day of the Dead’ movies …with a splash of ‘Aliens’!
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