Big news for haunt fans! 🎃 The Scare Factor is teaming up with Scream Score™, the industry’s first biometric fear-tracking technology, to change the way haunted attractions are reviewed forever.
For years, our in-house Scream Teams have brought you detailed, honest reviews of the best (and scariest) haunted attractions across the globe. Now, by adding Scream Score’s real-time biometric data into the mix, we’re taking reviews to an entirely new level.
Why This Matters for Haunt Fans
When you’re deciding which haunts to visit, you want to know: How scary is it, really?
With this partnership, you’ll get the best of both worlds:
- Qualitative insights from our reviewers (Cast, Costuming, Scare Factor, Special Effects, etc.)
- Quantitative “Scream Scores” that measure heart rate, nervous system activity, and more… captured in real time during the haunts we visit.
It’s an entirely new dimension of fear measurement that shows how effective a haunt is at actually getting under your skin.
How Scream Score™ Works
Scream Score™ transforms every scream into actionable data:
- Guests sync their smartwatch or fitness band with the Scream Score app at entry (Google Play Store | Apple App Store).
- As they journey through, the app tracks biometric reactions like spikes in heart rate.
- At the end, each guest gets a personalized Scream Score (and participating haunts get access to “how scary are we?” analytics).
This creates a shareable, competitive experience for guests, while haunt owners and actors gain behind-the-scenes insights that help improve shows night after night.
What It Means for the Haunt Industry
- For Guests: Share your personal Scream Score, challenge friends, and relive the scares long after your visit.
- For Attraction Owners: Optimize layouts, actor placements, and flow with real-time “Scare Metrics.”
- For Performers: Get instant feedback on your effectiveness and compete with fellow scareactors in a fun, motivating way.
Why The Scare Factor?
Since 2004, The Scare Factor has grown into one of the most trusted voices in the haunt community. With dozens of active review teams (including coverage in the U.K.) and over 1,700 published reviews, we’ve built a reputation for honest, in-depth coverage of haunted attractions.
Our directory features more than 2,400 listings worldwide, from small home haunts to massive scream parks. Partnering with Scream Score™ lets us push our mission even further: helping haunt fans find the experiences best suited for them.
About Scream Score™
Founded by entertainment industry veteran Heather Doggett, Scream Score™ uses the Xfluence™ design framework to merge storytelling and biometric tracking into a tool that’s both fun for guests and powerful for operators.
Learn more at 👉 www.TheScreamScore.com
About The Scare Factor
We’re an online hub for all things haunted attractions:
- In-depth reviews by trained Scream Teams
- A global haunt directory (2,400+ listings)
- Paranormal location guides
- YouTube walkthroughs and Behind-the-SCREAMS interviews
Check us out at 👉 www.TheScareFactor.com
🎃 Ready to see the future of fear? Keep an eye on our reviews this season as we roll out Scream Score™ integration for the very first time.